Verified Born in the USA (VBITU)
Born Here. Verified Here.
Source & Age Verification supporting Voluntary COOL (VCOOL)
Support our industry’s passion to make sure consumers know they are choosing American Beef!
Overview
Requirements
Support our industry’s passion to make sure consumers know they are choosing American Beef! A simple offsite, phone and records verification is all that is needed to sell your beef into the supply chain as proudly Verified Born in The USA!
Download our “Request for Service” Form to start the process and for less than a large bottle of Draxxin, our friendly Office Manager will call and walk you through the initial steps to get verified for SAV and Verified Born in The USA through a simple records and phone verification with an LV Offsite Verifier! After your phone and records verification, a LV Level II Reviewer will review the information and when approved, will send you the approval documents you need to sell and send with your calves, which will follow them through the supply chain – letting everyone, hopefully all the way to the retail counter, know that your calves are proudly Verified Born in The USA
Participation in the “Verified Born in The USA” program is easy and designed with producers in mind. To qualify:
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Producer must be an American beef producer
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Enrollment through the Legacy Verified Source and Age Verification (SAV) Program
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Completion of a Legacy Verified Application for Service
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Submission of Calving Records and Head Count Records
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Completion of a brief verification phone call (typically 15 minutes)
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Review and approval by a Legacy Verified Level II Reviewer
You might be able to earn more though...
Add on Non-Hormone Treated Cattle Program
Voluntary Country of Origin Labeling (VCOOL) Went into Effect January 1, 2026!
The new rule requires that to use the "Product of USA" or "Made in the USA" labels, meat, poultry, and egg products must be derived from animals born, raised, slaughtered, and processed exclusively within the U.S. This claim remains voluntary but requires supporting documentation. For multi-ingredient products, most ingredients must also be of domestic origin.
What Does That Mean For You?
We Are All Proud American Beef Producers! Now You Can Market and Ship Your Cattle With A "Verified Born in The USA" Claim Boldly Highlighted on a Legacy Verified Certificate of Approval!
Who can use this claim?
All American producers can be verified through the Legacy Verified Source and Age Verification (SAV) Program and Market Their American Born Calves With Pride - Giving The Supply Chain the Opportunity to Market American Beef to American Consumers through VCOOL!
Why Should You Add "Verified Born in The USA"?
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American Beef Producers are proud of the product we raise. Market and ship your cattle with the LV "Verified Born in The USA" claim and let's do our part to supply and promote American Beef to American Consumers.
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LV's "Verified Born in The USA" claim helps with VCOOL implementation and helps to guarantee consumers are getting true American-raised beef.
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Cattle buyers associate the SAV Claim with a higher quality operation and it helps to guarantee traceability from Farm to Table.
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Gives consumers the chance to support local ranchers!
READY TO BE A PART OF HELPING US PROMOTE US BEEF?
IT IS EASY TO PARTICIPATE! (NO ONSITE VISIT NEEDED)
1.) Complete a quick and easy online “Request for Service” right on our website.
2.) Someone in the office will contact you to collect the required records – Calving Records and Head Count.
3.) A FRIENDLY LV Verifier will call you to go over the information - Most calls take only 15 minutes!
4.) An LV Level II Reviewer will review the information and you will receive an LV Ranch Certificate of Approval verifying your calves are approved for Source and Age (SAV) and "Verified Born in The USA.” Use this for marketing your calves and send it with your calves when you ship so the claims follow them through the supply chain!
EIDs are not necessarily required.
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