What is a PVP?

Watch this video for more information

Why would you enroll in a PVP?

There are many reasons, but here are the big three.

Money

With Export Markets expanding and the increased demand for Natural Beef, domestically, feeders and packers need to fill some of their slots with Third-Party Verified PVP Program Cattle. Strong demand for PVP Program Cattle helps producers get paid for taking the extra step.

Reputation

The perception of your ranch will rise. No matter how you well you operate now, people will know that your commitment to be in a PVP means you've got very high standards.

Protection

Insulation from market swings. The fact that your cattle are perceived to be even more desirable directly to consumers can provide a cushion and support when prices swing in our business.