top of page
AdobeStock_468066631.jpeg

Verified Born in The USA (VBITU)

Born Here. Verified Here. 
Source & Age Verification supporting Voluntary COOL (VCOOL).

Support our industry’s passion to make sure consumers know they are choosing American Beef! 

VBITU Flag Logo Transparent 012126 #2

Overview

Requirements

We are proud American Ranchers and we are proud of the beef American Beef Producers raise. Support our industry’s passion to make sure consumers know they are choosing American Beef! For ranches, a simple offsite, phone and records verification is all that is needed to sell your beef into the supply chain as proudly Verified Born in The USA! For our dairy farmers and producers raising and feeding calves, the Source and Age and VBITU program is simple and easy and we are here to help you every step of the way!
 

Complete our "Application for Service Form" below to start the process and for less than the price of a bottle of Draxxin, we will walk you through the steps to get verified for SAV and Verified Born in The USA!

 

Following your verification, we will review the information and when approved, will send you a Certificate of Approval to send with your calves, which will follow them through the supply chain – letting everyone know that your calves are proudly Verified Born in The USA!

​Participation in the “Verified Born in The USA” program is easy and designed with producers in mind. To qualify:

  • Producer must be an American beef producer

  • Enrollment through the Legacy Verified Source and Age Verification (SAV) Program

  • Completion of a Legacy Verified Application for Service

  • Submission of Calving Records and Head Count Records

  • Completion of a brief verification phone call (typically 15 minutes)

  • Review and approval by a Legacy Verified Level II Reviewer

​

You might be able to earn more though...

Add on Non-Hormone Treated Cattle Program

Voluntary Country of Origin Labeling (VCOOL) Went into Effect January 1, 2026!

The new rule requires that to use the "Product of USA" or "Made in the USA" labels, meat, poultry, and egg products must be derived from animals born, raised, slaughtered, and processed exclusively within the U.S. This claim remains voluntary but requires supporting documentation. For multi-ingredient products, most ingredients must also be of domestic origin.

  • Yankee-RM-Cows

    We Are All Proud American Beef Producers! Now You Can Market and Ship Your Cattle With A "Verified Born in The USA" Claim Boldly Highlighted on a Legacy Verified Certificate of Approval!

  • Branding day

    All American producers can be verified through the Legacy Verified Source and Age Verification (SAV) Program and Market Their American Born Calves With Pride - Giving The Supply Chain the Opportunity to Market American Beef to American Consumers through VCOOL!

  • slicing steak

    • American Beef Producers are proud of the product we raise. Market and ship your cattle with the LV "Verified Born in The USA" claim and let's do our part to supply and promote American Beef to American Consumers.

    • LV's "Verified Born in The USA" claim helps with VCOOL implementation and helps to guarantee consumers are getting true American-raised beef.

    • Cattle buyers associate the SAV Claim with a higher quality operation and it helps to guarantee traceability from Farm to Table.

    • Gives consumers the chance to support local ranchers!

  • Cowboy on cell phone

    IT IS EASY TO PARTICIPATE! (NO ONSITE VISIT NEEDED)

    1. Complete the Application for Service below to get started.

    2. Upload a copy of your Calving Records and Heat Count support with the Application for Service below.

    3.   A FRIENDLY LV Verifier will call you to go over the information - Most calls take only 15 minutes!

    4.  An LV Level II Reviewer will review the information and you will receive an LV Ranch Certificate of Approval verifying your calves are approved for Source and Age (SAV) and "Verified Born in The USA.” Use this for marketing your calves and send it with your calves when you ship so the claims follow them through the supply chain!​

    EIDs are not necessarily required.

Ready to get started?

The application below covers Source and Age (SAV) and Verified Born in The USA ranches only. Please fill out this application in its entirety.

​

Please upload the following documents and information with your application. We will not be able to proceed with the phone and records verification until we have ALL the information.

​

Calving Records

Head Count Support Records

  1. Complete and signed application (fill out online below).

  2. Completed and signed contract.

  3. Calving Records - Please make sure the records include the month/day/year for the calving group(s) you are trying to certify. (Photocopies of calving records are sufficient.)

  4. Head Count Support - Any records to help the Legacy Verified auditor to verify the number of calves you are trying to verify. Examples: Individual Calving Records, Vaccine Records with doses purchased, Cow/Calf Inventory Records, Branding Tally, Preg Check Records, etc.

*Please keep in mind that Legacy Verified cannot assign an arbitrary calving date for age verification. The first calf born must be documented and all calves in that calving group will be assigned the birthdate of the oldest calf born.

** If older calves need to be excluded from the group, those calves will need to be identified in a way so that they can be easily sorted and removed from the approved group at the time of shipping.

bottom of page