WHAT'S A PVP?

A PVP simply stands for a Process Verified Program.  There are several types and all have different standards.  Some require just knowing where an animal came from and when they were born - even a broad range of dates will do.  Others require that you maintain several types of records and that you restrict your herds' access to certain products.  It can be confusing, but that's why we're here: we're producers who understand the programs and can guide you through the paperwork, train you and support you as you enter the world of PVP's and the premium-earning potential they provide.

WHY WOULD I GET INTO A PVP?

Money.  That's it.  If you've been watching the cattle markets, that is the actual buyers of our beef, not the commodity markets, not the sale barns, you'll realize that consumers all over the world want to know, to understand, to feel comfortable with the products they're buying.  That is what is helping to fuel the fires of PVP Programs.  Follow the money.....