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Learn about PVP's in this short video

Why would you enroll in a PVP?

There are  many reasons, but the big three are outlined below.  Hover over the boxes to get details.



Butcher Showing Products

Consumers are paying more for beef that fits what they want AND that they are sure is actually what they want. That's why they pay for third party verification.



Cowboy on Horse

The perception of your ranch will rise. No matter how you well you operate now, people will know that your commitment to be in a PVP means you've got very high standards.



Stock Exchange

Insulation from market swings. The fact that your cattle are perceived to be even more desirable directly to consumers than they have been in the past can provide a cushion, a support when prices swing in our business.

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What now?

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